Congratulations to the Guinness team who picked up their fourth award last night for the title sponsorship of rugby’s Guinness Premiership. The sponsorship, managed on behalf of Guinness by Synergy, won the Rugby Business Award for Rugby Sponsor of the Year (over $500k). 

The judges particularly commended the ground breaking work on the Guinness Club Together campaign across 2007/8. Synergy manages all aspects of the sponsorship from strategic consulting to experiential events and PR.

 

By Dominic on November 18th, 2008

Tags: Experiential marketing, Guinness, Guinness Premiership, Public relations, Rugby, Sponsorship, Sponsorship consultancy, Synergy