British Airways flys Mr T

Mr T in Snikers \'get some nuts\' campaign

If you are a fan of the ‘A’ Team you may remember that the BA Baracus character was scared of flying. Well it seems that this is the case for the real life Mr T. He is starring in the Snickers ‘Get some nuts’ campaign and is flying to the UK for an experiential marketing tour but is terrified to get on a plane over here. His new friends at British Airways have stepped up and are giving him free flights and a ‘fear of flying course’. A BA spokesperson said, ‘We pity the fool that wouldn’t want the honour of flying BA back to the UK.’ Brilliant.

By Lisa Parfitt on October 14th, 2008

Tags: Experiential marketing, Public relations

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