Comments on: Experiential marketing staff are key in delivering brand perceptions http://www.synergy-sponsorship.com/blog/20081002/experiential-marketing-staff-are-key-in-delivering-brand-perceptions/ The Sponsor's Consultancy Thu, 05 Jan 2012 14:43:16 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Lisa http://www.synergy-sponsorship.com/blog/20081002/experiential-marketing-staff-are-key-in-delivering-brand-perceptions/comment-page-1/#comment-188 Lisa Thu, 02 Oct 2008 11:46:46 +0000 http://www.synergy-sponsorship.com/blog/?p=303#comment-188 I couldn't agree more with you Malph. When creating live brand experiences for brands like BA, Guinness, RBS and Aviva it is absolutely essential that the agency and promotional staff that are employed to bring the experience to life understand that each interaction between themselves and the consumer must represent the brand and its values - they are the face to the brand! I couldn’t agree more with you Malph. When creating live brand experiences for brands like BA, Guinness, RBS and Aviva it is absolutely essential that the agency and promotional staff that are employed to bring the experience to life understand that each interaction between themselves and the consumer must represent the brand and its values – they are the face to the brand!

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