The Internet has revolutionised the way music is distributed and considerably weakened the power of record labels.  To add to the record companies’ pain Oasis has now come up with another innovative way of getting their new music heard – commissioning buskers to play tracks from their latest album. 

Oasis had to cancel their New York gig after Noel Gallagher broke his ribs when a ‘fan’ stormed the stage in Toronto and pushed him over.  They have now taken the unusual approach of using buskers to play four tracks from their new album (Dig Out Your Soul) at a variety of New York City locations.

Filming these performances may draw some attention, but I’m not sure employing what is essentially a cover band will endear the music to either current or potential fans.  It’ll be interesting to see how they broach the challenge of actually letting people know that the tracks being played are even Oasis ones.

By Malph Minns on September 12th, 2008

Tags: Experiential marketing, Music

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