Attracting the attention of the target audience, getting the message across clearly and having that message seen in a positive light are all important factors in any marketing communication, whatever the discipline.

For me one of the masters of such effective communication was Don LaFontaine.  You probably don’t know his name, but you’ll almost certainly recognise his voice.  Don voiced more than 5,000 movie trailers and I was sad to read today that he’d passed away after an ongoing illness.

Based on contracts signed, he was considered to be the busiest member of the Screen Actors Guild ever. “In a world where” getting your message to cut through the clutter is getting harder, I salute you Mr Don LaFontaine – may you rest in peace.

By Malph Minns on September 3rd, 2008

Tags: Brand marketing, Film, Television