Following on from Ciaran’s post a few weeks back revealing that brands were missing out on the SEO opportunities around the Olympics, Alan Long of Hitwise Asia Pacific just posted some really interesting related research about UK consumers’ online behaviour during the Games, which reveals some surprising results about the most searched for local and international athletes.
The top 20 most searched for Olympic athletes in the UK, ranked by share of traffic in the category, can be seen in the table below:
No surprises that the two new truly global stars created by Beijing, Michael Phelps and Usain Bolt, top the list.
But you could, I suspect, have got very good odds on the top 20 featuring only ten Brits, only four of Team GB’s 19 gold medallists, four gymnasts (three of them American), three tennis players and two Brazilian footballers!
By Tim Crow on September 3rd, 2008
Tags: Athletics, Beijing 2008, Digital marketing, Olympic sponsorship, Olympics, Team GB
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I’m surprised Tom Daley was only 20th – but interest in him did seem to dip after the syncro diving competition.
the most interesting thing about Daley was the argument he had with his sidekick. The phone call to the mum from poolside was one of the highlights of Beijing.