As a response to a fan video from Tiger Woods PGA TOUR 08, Tiger Woods and EA SPORTS demonstrate that the “glitch” Levinator25 thought he found in the game, is not a glitch at all.  This is a classic example of taking time to understand your online audience and getting digital marketing right – as the 1.5 million people that have so far viewed the clip can testify.

As I said in my earlier blog ‘Sponsorship’s need for a more creative approach to digital marketing’, “users want ownable and original content with a talkability factor” – and this video from EA SPORTS has that in abundance. 

You’ve only to look at the comments on YouTube to see what a positive effect this video has on even the toughest audience – as YellowOnline says “LOL, I don’t like EA these days (“Quantity not quality”), but this is a brilliant ad.”

I’m sure every brand would like such positive comments from both current and past customers.

By Malph Minns on August 28th, 2008

Tags: Brand marketing, Digital marketing, Golf, Sponsorship, Tiger Woods

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