There appears to be confusion within WPP about the value to brands of sponsoring London 2012. Announcing WPP’s results on Friday, WPP CEO Sir Martin Sorrell said that “The winners as a result of Beijing are the seven [London 2012 sponsors]…They have done a good deal”. However Lesa Ukman, chairman of WPP-owned IEG, a US sponsorship consultancy, was quoted in Sunday’s Independent that London 2012 sponsorship is “impossible to justify” and “absurd”. Come on WPP, make your minds up…

By Tim Crow on August 26th, 2008

Tags: Beijing 2008, London 2012 sponsorship, Olympic sponsorship, Olympics, Sponsorship consultancy