Sarah Montague: “The government for 2012 still needs to raise £79 million from private companies to sponsor British athletes for the Olympics in 2012.  Now you wouldn’t think it would be hard given how well the British Team have done in Beijing.  But there have been problems raising money because, under current rules, whilst the headline sponsors of the whole Games get loads of publicity, the sponsors of teams and individuals don’t.”

Click here to listen to Tim Crow’s response, courtesy of BBC Radio 4 - Today Programme.

By Synergy on August 22nd, 2008

Tags: Press Clipping

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