How important is the Olympics to brands? | Synergy Sponsorship: leading sponsorship agency since 1984

How important is the Olympics to brands?

Nick Cosgrove and Tim Crow discuss the decision by Carl Lewis to step down as an ambassador for McDonalds, the importance of the Olympics to sponsor brands and the growth in ambush marketing.

Click here to listen to the discussion, courtesy of BBC Radio 4 - Today Programme.

By Synergy on August 15th, 2008

Tags: Press Clipping, Synergy

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