Nike has secured waivers from the International Olympic Committee (IOC) to run ads featuring Olympic athletes during the duration of the Beijing Games.

IOC regulations stipulate that athletes must not feature in brand activity during the Olympics, but the sports giant has been granted dispensation to run the ads. The waivers have been granted despite the fact that rival Adidas is the official sponsor.

Click here to read the full article, courtesy of Brand Republic.

By Synergy on August 14th, 2008

Tags: Press Clipping