If you’ve ever met someone from Synergy you’ll probably be aware that we’re a competitive bunch. The boys’ football triumph over Action Images a few weeks ago left the girls wanting to stake a claim on some sporting silverware. From the Head of Experiential to the Media Communications team, whatever you throw at us, we Synergy girls are in it to win it.
On Friday 25 July, Steph, Lisa and myself joined forces with our new friends at Engine and took on 35 teams from the marketing world in the annual NABS netball tournament. The incumbent champions for the last two years were John Ayling & Associates. From the name you may have guessed this was no ordinary tournament for me – this was family warfare. As the sun beat down on Battersea Park, the Engine girls rallied round and the games began…
Round 1
Seven blonde bods took to the court as Engine faced Channel 4 first up. It was a tense game as our newly founded team gelled together. The ball yo-yo’ed up and down the court as the defence held strong and with seconds to go our newly discovered shooter, fresh from the new business department at WCRS sent Engine one up. The whistle blew – we rejoiced, rehydrated and prepared for round 2 against Rapier.
Following a second victory for the Engine girls I began to think – could this be a winning team in the making?
Sadly not, Iris Nation with their professional netball dresses and rehearsed back-lines were on fire. We put up a fight but lost 3-1. Next came the pink ladies of the Financial Times who beat us in the dying seconds by one goal. Our chance of progressing to the next stage of the tournament was slipping away.
Despite our determined spirit and support from BBC Breakfast Sport presenter Chris Hollins cheering from the side lines, Engine’s netball team sadly did not make it through to the finals. A great travesty for the Engine team but fear not we’ll be back better, bolder and probably blonder next year.
Whilst trying to rally the troops to come along and support the team, netball didn’t really get the crowds at 60 Great Portland Street going. I wondered if this is because people see netball in the domain of spotty school girls rather than a fast and furious game that requires speed, strength and agility to challenge the most competitive sports professionals. A little research revealed that St Helen’s Rugby League star Jon Wilkin and Salford City Reds vice captain Robbie Paul have recently been training with the England Netball team.
Perhaps if netball were to be elevated to an Olympic sport its profile may change and people will give the sport the respect it deserves. To join the 18,300 people backing England international star Eboni Beckford-Chambers’ campaign to see netball at London 2012 sign up to Facebook group ‘Bid to get Netball in the 2012 Olympics’.
We may yet see the O2 home to international netballers in 2012 but I make a pledge here and now that by the time London is hosting the greatest games on earth you’ll see Engine’s name engraved on the NABS netball trophy.
By Caroline Ayling on July 29th, 2008
Tags: Employee engagement, London 2012, Olympics, Synergy

















More on the sporting front: last night a Synergy team of Crow, Curran and Roche, fortified by the strong lager beloved by all true high-performance athletes, carried on the good work of the football team with a hard-fought 1-up victory over RBS at Urban Golf in Soho. Sadly, the event wasn’t captured for posterity, but we’ll be happy to talk you through it…