http://www.synergy-sponsorship.com/blog/20080723/did-a-missing-tiger-affect-the-open/ The Sponsor's Consultancy Wed, 08 Sep 2010 08:22:17 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.synergy-sponsorship.com/blog/20080723/did-a-missing-tiger-affect-the-open/comment-page-1/#comment-162 Tim Crow Wed, 06 Aug 2008 13:12:03 +0000 http://www.synergy-sponsorship.com/blog/?p=122#comment-162 That American TV Exec was right to be nervous - the viewing figures in the US did "drop off a cliff". Network ratings were down just over 50% year on year, and cable ratings down 35%. That American TV Exec was right to be nervous – the viewing figures in the US did “drop off a cliff”. Network ratings were down just over 50% year on year, and cable ratings down 35%.

]]> http://www.synergy-sponsorship.com/blog/20080723/did-a-missing-tiger-affect-the-open/comment-page-1/#comment-155 Tim Crow Wed, 23 Jul 2008 16:31:06 +0000 http://www.synergy-sponsorship.com/blog/?p=122#comment-155 I took in coverage of The Open while I was over in the States last week, on TNT and ABC. The 'Tiger aspect' was very evident initially, but as soon as Greg Norman got to the top of the leaderboard he (and Chris Evert) became the big story - Norman's still an icon over there, and of course Chris Evert was/is in many respects the ultimate American sporting heroine. Without Tiger, no doubt the viewing figures will be down, but it'll be interesting to see by how much. I took in coverage of The Open while I was over in the States last week, on TNT and ABC. The ‘Tiger aspect’ was very evident initially, but as soon as Greg Norman got to the top of the leaderboard he (and Chris Evert) became the big story – Norman’s still an icon over there, and of course Chris Evert was/is in many respects the ultimate American sporting heroine. Without Tiger, no doubt the viewing figures will be down, but it’ll be interesting to see by how much.

]]>