Marketers have long been hunting for ‘the next big thing’. While much has been written about innovation in categories such as food and drink, the phenomenon of new and re-branded sporting events is an emerging topic. While few brands have the cash to become the title sponsor of a Premier League football club, up-and-coming sports offer them first-mover advantage.

Click here to read the full article, courtesy of Brand Republic.

By Synergy on June 17th, 2008

Tags: Press Clipping

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