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Rory & Spieth's Google Spikes Are Growing, But Tiger Still Rules - For Now
By Tim | Jun 29th, 2015 | Tiger Woods, The Masters, Rory McIlroy, Jordan Spieth, Google Trends, The US Open, The US PGA, The Open Championship, The BMW PGA Championship

I'm a big fan of the beta feature in Google Trends which enables you to compare search volumes since 2004 for just about anything, and often use it to add additional insights to our wor...


"Sponsorship rights need re-booting for the social media era"
By Tim | Jun 24th, 2015

In the latest edition of the Telegraph's Business of Sport special features, Synergy CEO Tim Crow advises brands to be wary of how digital sponsorship assets are currently sold, and calls for rights...


"F1 is clearly not evolving fast enough. The millennial generation has a completely different perspective on what it means to be a fan."
By Oli R | Jun 24th, 2015 | F1, F1 sponsorship

Synergy CSO Carsten Thode talks to Paddock magazine about Martini, Millennials, Social Media and why F1 needs to move on from the 20th century sponsorship model. Click here for the article.


Rio 2016: Another Missed Opportunity For Brazilian Sports Marketing?
By Synergy | Jun 23rd, 2015 | Nissan, Bradesco, Petrobras, Correios

by Guilherme Guimarães When Rio de Janeiro was bidding to host the 2016 Olympic and Paralympic Games, a big question mark from the market in awarding Brazil with a mega sporting event so soon...



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