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Sponsorship Valuation: 4 Challenges Facing the Industry Today
By Chris Pinner | Jan 28th, 2015 | Sponsorship Measurement, Sponsorship Value, Sports Sponsorship Measurement, Sports Sponsorship Effectiveness

It’s 8am. Coffee in hand, a CMO commences her Monday morning inbox clear-out when an enthused Head of Marketing Strategy appears, asking for a budget boost to accommodate a new sponsorship...


It's just not cricket
By Rod Woodford | Jan 26th, 2015 | Sport, Sponsorship, Twenty20 cricket, Cricket, Cricket Sponsorship, Big Bash, KFC Big Bash, T20, Cricket Australia

My weekday work nights often follow a familiar path; a quick scan of the fridge precedes a collapse on to the sofa in front of Sky Sports. Recently, this has resulted in numerous hours sat watching...


Should Sponsors Resist Contractual Activation Guarantees?
By Tom Whiteside | Jan 15th, 2015 | NBA, Shirt sponsorship, sponsorship activation, sponsorship contracts, sponsorship contract negotiation, jersey sponsorship, NBA jersey sponsorship

In modern sponsorship, success is most frequently characterised as being about win-win partnerships, where both sponsor and rights holder benefit from the shared value created - in other words, the...


Mind The Social Gap
By James Saker | Jan 13th, 2015 | Sponsorship, Synergy, Digital marketing, Twitter, Social Media, Real Time Marketing, Canterbury, Measurement

Over the past decade, social media has exploded onto the marketing scene, with brands' budgets and organisational structures attempting to react ever since. With rightsholders trying to package...



synergytim More great work by our Capital One team this week on top of a great season. Wembley here we come for a Final to savour. #CapitalOneCup

6 hours 2 mins ago

shappers21 RT @BBCSport: #sufc 2-2 #spurs (2-3 agg) - Two goals from Christian Eriksen earns Spurs their place at Wembley

6 hours 35 mins ago

LewisDavey1 Good to see you today @ChrisRobshaw Go well in the #RBS6Nations.

7 hours 52 mins ago

shappers21 Absolute ping from @ChrisEriksen8

7 hours 57 mins ago

shappers21 RT @henrywinter: Fabulous free-kick from Eriksen. Brilliant strike, accurate, powerful, unstoppable. 1-0 to #thfc. Away fans singing about …

7 hours 59 mins ago


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