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Moving Social Media Measurement in Sponsorship from Vanity to Value
By Chris Pinner | Jul 14th, 2015 | Sponsorship, Digital marketing, Sponsorship consultants, Social Media, Digital, Social Era of Sponsorship, social sponsorship, social, Digital Innovation, Sponsorship Measurement, Sponsorship Value, Sports Sponsorship Measurement, Sports Sponsorship Effectiveness, Measurement

Closing the Telegraph’s Business of Sport article on ‘The importance of social media in sport’, Synergy CEO Tim Crow says rightsholders “need to focus less on selling price and impressions...


Valuing Rugby World Cup 2015 Sponsorship: A 5-Step Guide to Sponsorship Event Measurement
By Chris Pinner | Jul 14th, 2015 | Sponsorship, Rugby, Heineken, Rugby World Cup, Rugby sponsorship, Rugby World Cup 2015, Sponsorship Measurement, Sponsorship Evaluation, Sponsorship Metrics, Sponsorship Value, Sports Sponsorship Measurement, Sports Sponsorship Effectiveness, Measurement, Rugby sponsorship consultants

It's now only a matter of months before Rugby World Cup 2015 kicks-off and sponsors start to see a significant return on investment... …at least that's what they hope. If you already know...


Spieth & McIlroy's Google Spikes Are Growing, But Tiger Still Rules - For Now
By Tim | Jun 29th, 2015 | Tiger Woods, The Masters, Rory McIlroy, Jordan Spieth, Google Trends, The US Open, The US PGA, The Open Championship, The BMW PGA Championship

I'm a big fan of the beta feature in Google Trends which enables you to compare search volumes since 2004 for just about anything, and often use it to add additional insights to our wor...


"Sponsorship rights need re-booting for the social media era"
By Tim | Jun 24th, 2015

In the latest edition of the Telegraph's Business of Sport special features, Synergy CEO Tim Crow advises brands to be wary of how digital sponsorship assets are currently sold, and calls for rights...



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