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Brands, Bands, Fans: What Music And Sport Can Learn From Each Other
By Synergy | Aug 18th, 2016 | Music Partnerships, Cassandra Report, Music marketing consultants, Music marketing, Music partnership consultants, #TalkinRevolution, Super Bowl Half Time Show, K'naan, Three Tenors, Three Lions, Alicia Keys Champions League Final, Adidas Run-DMC

Sport is way ahead of music when it comes to brand investment. It’s at least ten times bigger worldwide and the gap is growing. From a niche play only 40 years ago, sports marketing...


Sexism, stereotyping and missed opportunities in women's sport
By Synergy | Aug 18th, 2016 | Women's Sport, Women's sport sponsorship, Lisa Parfitt, Women's Sport Sponsorship Consultants, Women's Sport Sponsorship Agency

"Women operate in communities rather than hierarchies - much like team sport - and if you respect her and like what she likes, she will like your brand in return." Synergy's Managing Director...


Heineken: Olympic Sponsorship Too Crowded To Be Valuable
By Synergy | Aug 16th, 2016 | Olympic sponsorship, Heineken, Rio 2016, Hans Erik Tuijt

"You can’t see the difference between a global sponsor and a local one...They have the same rings and people don’t see the difference. I think they have an issue." In a feature by Bloomberg,...


Manchester United's Pogba unveiling creates a new sponsorship template
By Synergy | Aug 10th, 2016 | Manchester United, Adidas, Chevrolet, Paul Pogba, #Pogback

'United created a well-prepared, coordinated, multi-brand and multi-channel campaign around the Frenchman's return to Old Trafford. They involved their key sponsors early, carving out specific...



jonnywp RT @kanyewest: If anyone at radio really loves music ... Come together and pick your favorite Frank Ocean song and play it at least 10 time…

58 mins 12 secs ago

GemClarke24 7am sprint training. I Am Done 💦💤

1 hour 17 mins ago

synergydom Love this work from @Engine_USA agency Art Machine

8 hours 45 mins ago

synergytim With wise words from @synergydom on the potential of women's sports for brands

11 hours 5 mins ago

synergydom Post Olympics women's sports = a even stronger sponsor opportunity. With a few thoughts from me.

11 hours 10 mins ago


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