Our purpose is to make our clients successful by creating the world’s most innovative and effective sponsorships.
From one of marketing’s Dark Arts to sometime cornerstone of brand activity, sponsorship has changed a great deal over the past three decades for Synergy. We’re seeing more br...
Launched in 2008, the annual Big Game fixture, which sees Harlequins move their post-Christmas Premiership home game to Twickenham Stadium, unofficially acted as the launch of IG’s sponsorship of...
With the sponsors for Rio 2016's Olympic Torch Relay about to be unveiled, Tim Crow talks to Bloomberg about the Torch as a marketing asset and the brand activation strategies likely to be seen in...
It’s 8am. Coffee in hand, a CMO commences her Monday morning inbox clear-out when an enthused Head of Marketing Strategy appears, asking for a budget boost to accommodate a new sponsorship...
JackIbbetson Novak and Stan into a 5th. Who would have thought it?! #AusOpen
2 hours 15 mins ago
JackIbbetson Congrats to @jordannejoyce92 and her doubles partner Yui Kamiji! #MarathonMatch
2 hours 59 mins ago
stevelspencer Maybe Christian Wade is on the Saxons bench behind Ashton & Yarde because he may be needed v Wales next week? If not, then baffling decision
5 hours 24 mins ago
synergytim RT @EuropeanTour: Starting to think @ProTracer was invented to show @McIlroyRory's ball flight. http://t.co/zNPztPBj9A
5 hours 27 mins ago
stevelspencer Why is there a story on the front pages about Andy Murray's fiancée swearing whilst watching his match? Get a grip.
5 hours 43 mins ago