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The Ryder Cup: Less Is More
By Tim | Sep 22nd, 2014 | BMW, Ryder Cup, Ryder Cup sponsorship, Standard Life Investments

“The most effective Ryder Cup sponsorships are one- to two-year integrated campaigns which build to a crescendo when the event starts.” Ahead of this week's 2014 Ryder Cup at Gleneagles, Tim...


Badge of Honour
By Tom Whiteside | Sep 18th, 2014 | Sponsorship, MLS, Soccer, MLS sponsorship, MLS logo, Composite logo design, Coca-Cola Club Colours

Almost a year ago, I wrote a blog on the latent potential for sponsors of Major League Soccer, citing climbing attendances, announcements of new teams with celebrity backers, a new major broadcast...

1 comment

NFL Fantasy Football – A Missed Opportunity?
By James Thompson | Sep 17th, 2014 | NFL, NFL Draft, Fantasy Football

The beginning of September is like Christmas for many American Football fans, as the time for talking ends and the road to the Super Bowl begins. However, while teams were frantically finalising...


Is the UK ready for a full-time NFL franchise?
By Synergy | Sep 2nd, 2014

Ahead of the three regular-season NFL games being played in London this autumn, Synergy's Carsten Thode talks to the Sports Business Daily Global Journal about whether the NFL can move from staging...



ChrisPinner New Post: What makes a good Tweet? via @RocketMill, @thesamgarrity

4 hours 59 mins ago

synergytim About those shoes, Rory RT @winkerwatson1: European Ryder Cup Team in the Tartan

5 hours 37 mins ago

synergytim RT @MKaymer59: What a nice present for the team :-) thank you @rolex ! #RyderCup #europeantour

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colesy86 All of the lights @gavindegraw @ The Forum

8 hours 56 mins ago

colesy86 Regent Street looking good ahead of the weekend @ Oxford Circus

9 hours 18 mins ago


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