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Synergy at The Ryder Cup
By Rob Guppy | Oct 31st, 2014 | BMW, Social Media, PR, Golf, Ryder Cup, Content, Ryder Cup 2014, Standard Life Investments

As is customary at Synergy, major sporting events not only create a buzz of excitement around the office but also represent the culmination of a lot of hard work for certain account teams. This...


The LeBron Effect: The Power of Story Telling
By Adam Shapland | Oct 31st, 2014 | NBA, Basketball, Rugby World Cup, LeBron James, Rugby World Cup 2015, Beats by Dre, Cleveland Cavaliers, Sprite, Semesa Rokoduguni

The return of LeBron James to the Cleveland Cavaliers has made them this season’s hottest ticket in the NBA and favourites to lift the title at the end of the season. Re-sale ticket prices in...


Getting Rights Right
By Chris Pinner | Oct 29th, 2014 | Sponsorship Measurement, Sponsorship Metrics, Sponsorship Value, Sports Sponsorship Measurement, Sports Sponsorship Effectiveness

Rightsholders typically offer brands a sponsorship package – an off-the-shelf bundle of property rights to use as part of an activation programme. Brands must then choose, and use, these assets in...


'The quality of World Cup sponsorship activation was very high'
By Synergy | Oct 29th, 2014 | Neymarketing, SynergyLIVE, adidas Brazuca, Panini #gotgotneed, Coca-Cola Trophy Tour

In a wide ranging interview with Sporto magazine, Synergy CEO Tim Crow picks his favourite 2014 FIFA World Cup sponsorship activations, reveals his views on the key ingredients of successful content...



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