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TV Ads are not music strategies...
By Arnon Woolfson | Jul 20th, 2016 | Brand marketing, Music, YouTube, Facebook, Advertising, Apple, Innovation, TV, Spotify, Music strategy consultants, Audience

I had to put (metaphorical) pen to paper today to vent some frustration (hopefully whilst helping to educate), after explaining (yet again!!) that a piece of music driving a TV ad is not enough to...


Brand Murray Is Just Beginning
By Jack Ibbetson | Jul 15th, 2016

Arguably sport always has been, and always will be, associated with stars. Sportspeople of incredible athletic ability make the impossible appear effortless, creating moments of magic that give fans...


Bands, Brands & Fans - It's all about getting closer...
By Arnon Woolfson | Jul 15th, 2016 | Google, Twitter, Music, Facebook, iTunes, online streaming, Apple, Instagram, Spotify, Millennials, Amazon, Marketing Strategy, snapchat

A few years ago, we witnessed the start of some major changes in the music industry, with traditional revenues from record sales taking a big blow due to an increase in piracy. This coinc...


Federer Aces Djokovic in the Money Game
By CharlieP | Jun 30th, 2016 | Wimbledon, Roger Federer, Novak Djokovic

"The thing about Federer, he has the premium cues nailed with his personal style, the way he plays tennis, his look, the way he reacts with the media” Synergy's Carsten Thode tells the Financial...



RobinaCharlotte RT @ClaireLDavo: Love is in the air with these pair @alscotcher @SwimmerRoss

53 mins 16 secs ago

GemClarke24 What a horribly depressing morning of news 😔

1 hour 3 mins ago

jonnywp the #IOC have bottled it. let's hope the governing bodies have bigger stones for it

18 hours 55 mins ago

chiyalouie RT @raceforlife: @chiyalouie we’ve made you something special as a little thank you for getting #PrettyMuddy

19 hours 48 mins ago

chiyalouie About to get #prettymuddy for @raceforlife !!

23 hours 46 mins ago


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