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"The game is much bigger than one man"
By Synergy | Apr 22nd, 2014 | The Masters

With US TV ratings for a Tiger-less Masters down by almost a third, Tim Crow talks to the Telegraph about Tiger Woods and the business of golf. Chick here for the article.


Athletes Making Their Marque
By Jonathan | Apr 14th, 2014 | Brand marketing, Real Madrid, Nike, Adidas, Andy Murray, Michael Jordan, Lionel Messi, New York Knicks, Athlete endorsement, intellectual property

Jordan, James, Woods, Wade, Beckham, Brady, Bryant, Bolt. Marbury, Messi, Manny Pac, Shaq, Rafa, Roger, Rose and Ronaldo. You know the names, and, chances are, if you’re a fan of any of these...


New era for European club rugby sponsorship?
By Synergy | Apr 14th, 2014 | Heineken Cup, European Rugby Champions Cup, Rugby sponsorship, Brian Moore's Full Contact

Tim Crow talks to Brian Moore about the sponsorship implications of the new European club rugby tournaments on Brian's talkSPORT rugby show, Full Contact. To hear the discussion click here and...


Celebrity Endorsements That Pack A Crunch
By James Masters | Apr 9th, 2014 | Sponsorship, Synergy, Sponsorship consultants, Tiger Woods, PR, lance Armstrong, Gary Lineker ; celebrity ; endorsements ; ambassador, Walkers, Advertising Week, Ad Week, Land Rover ; Renault ; Blackberry ; SodaStream

It’s near the end of a recent episode of Have I Got News For You. Host Jennifer Saunders has revealed that the mystery headline the contestants were trying to guess was in fact, ‘Smokey bacon...



tomglad Not every day you see @JohnInverdale necking a pint from a prosthetic leg. @MurderBallRugby #Respect

7 hours 54 mins ago

yonnex101 Congratulations to @BeccaCDyson's team on winning the #Synergy Quiz 2014 @mattkiernan07 @rocko2109 @Mezza_90 @OliviaLloyd @jessicabeeken

8 hours 59 mins ago

PRMitton Very cool fact, the @markcavendish green colour used in #CVNDSH range was developed by McLaren after the 2011 TdF

9 hours 57 mins ago

tomglad Heading to Twickenham for @MurderBallRugby. Great cause, well supported by @QuinsRugbyUnion boys #PaulBarker

11 hours 35 mins ago

mattreadman Would've loved to have been in this brainstorm - via @adsoftheworld

11 hours 58 mins ago


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