Synergy

Our purpose is to make our clients successful by creating the world’s most innovative and effective sponsorships.

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Blog

Synergy at The Ryder Cup
By Rob Guppy | Oct 31st, 2014 | BMW, Social Media, PR, Golf, Ryder Cup, Content, Ryder Cup 2014, Standard Life Investments

As is customary at Synergy, major sporting events not only create a buzz of excitement around the office but also represent the culmination of a lot of hard work for certain account teams. This...

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The LeBron Effect: The Power of Story Telling
By Adam Shapland | Oct 31st, 2014 | NBA, Basketball, Rugby World Cup, LeBron James, Rugby World Cup 2015, Beats by Dre, Cleveland Cavaliers, Sprite, Semesa Rokoduguni

The return of LeBron James to the Cleveland Cavaliers has made them this season’s hottest ticket in the NBA and favourites to lift the title at the end of the season. Re-sale ticket prices in...

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Getting Rights Right
By Chris Pinner | Oct 29th, 2014 | Sponsorship Measurement, Sponsorship Metrics, Sponsorship Value, Sports Sponsorship Measurement, Sports Sponsorship Effectiveness

Rightsholders typically offer brands a sponsorship package – an off-the-shelf bundle of property rights to use as part of an activation programme. Brands must then choose, and use, these assets in...

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'The quality of World Cup sponsorship activation was very high'
By Synergy | Oct 29th, 2014 | Neymarketing, SynergyLIVE, adidas Brazuca, Panini #gotgotneed, Coca-Cola Trophy Tour

In a wide ranging interview with Sporto magazine, Synergy CEO Tim Crow picks his favourite 2014 FIFA World Cup sponsorship activations, reveals his views on the key ingredients of successful content...

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Twitter

yonnex101 Off trick/treating... #hulloween http://t.co/igI3O6vhBB

10 hours 27 mins ago

yonnex101 @yonnex101 @FiWatherston spOOkY fRidAY! http://t.co/anBUAToKqj

10 hours 35 mins ago

yonnex101 Pumpkin: carved #holloween http://t.co/EIW7g3AaUu

10 hours 36 mins ago

CharlotteRoseEl Such a good advert by @HEAD_SKI on athletes pre-race rituals with @akselsvindal and @annafenninger #KnowYourLimits -http://t.co/tCeMFuRho7

12 hours 34 mins ago

PRMitton Appropriate canvas bag #Tooting #MyHood cc @MoominatorIII @EveCorner http://t.co/63XVERfIUm

12 hours 43 mins ago

Synergy

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