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Glastonbury Festival: Bands before brands?
By Gemma Clarke | Jun 23rd, 2016 | Synergy, Branded content, Brand marketing, Social Media, Music festival sponsorship, festival, Glastonbury Festival

It’s that time of year again when 135,000 ticket holders stomp their muddy wellies upon Worthy Farm and pray for five days that it won’t rain. Glastonbury Festival, the largest greenfield...


The Future for Women’s Sport: Learnings from Synergy’s This Girl Does Event
By Charlie Smith | Jun 22nd, 2016 | Marketing to women, Women's Sport, Women's Football, SSE Women's FA Cup

Women’s sport is a really good investment. We have proof. It is time that brands understand what the opportunity is. Expertly hosted by Jacqui Oatley, MBE, Sport Presenter and Journal...


Why Brands Should Take Extreme Sports Seriously
By Charlie Smith | Jun 15th, 2016 | Brand marketing, Red Bull, CSR, Content, skiing, extreme sports, snowboarding, Amb

I’m not ashamed to admit that I could watch ski and snowboard films all day. There’s something so alluring about the mountains; people have always loved being close to and at the mercy of nature...


eSports At A Tipping Point
By Synergy | Jun 15th, 2016 | eSports, eSports sponsorship

'The cost of reaching an eSports fan is one-eighth the cost of reaching a mainstream sports fan - but cheap doesn't equal easy'. Synergy's Christian Baker talks to Digiday about the potential of...



FatLondon RT @jk_rowling: Over 20 years of misinformation on the EU by @DailyMailUK @Telegraph & co via @TheEconomist

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GemClarke24 RT @EngineLondon: Synergy’s @GemClarke24 talks all things #GlastonburyFestival and explains how brands have made their mark -…

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