Synergy - The new name for Karen Earl Sponsorship Synergy - part of Engine
Synergy n. (from Greek synergos - working together) The phenomenon where influences acting together create an effect that is greater than the sum of their individual effects.

We use sponsorship to create Synergy. Synergy between insight and action. Synergy between brands and customers. Synergy between marketing disciplines. Synergy between people. All to create one big effect: brand and business value for sponsors.

June 4 2009. Celebrating 25 Years

Synergy. The Sponsor's Consultancy

Blog

Building an Olympic legacy
By Philip Patterson | Jun 26th, 2009 | London 2012, IOC, Olympic legacy company, Margaret Ford, Lord Coe, AEG, Fifa World Cup

The newly-appointed head of Olympic legacy, Margaret Ford, interviewed in yesterday's Evening Standard, signalled a potential u-turn in the proposed use of some of the London 2012 facilities...

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Subway stations - the next big thing in naming rights?
By Tim | Jun 25th, 2009 | Sponsorship, Naming Rights, Barclays, Barclays Centre, Atlantic Yards

New York, the city which pioneered the naming rights deal with Times Square, is innovating again. The city's Metropolitan Transportation Authority has agreed a 20-year, $4m deal with...

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AON, Ford and sponsorship announcements
By Tim | Jun 24th, 2009 | Public relations, Football, Manchester United, Aon, Ford, UEFA Champions League

Launching a sponsorship is a vitally important moment for a brand: first impressions count - they only happen once. AON has shown that they get this.     The company's openness and...

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Synergy

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Engine Group Office
Synergy
60 Great Portland Street
London
W1W 7RT
Tel: +44 (0) 203 128 6800
Fax: +44 (0) 203 128 6837

hello@synergy-sponsorship.com
www.synergy-sponsorship.com

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