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Synergy's 2015 April Fools & The Best of The Rest
By Jack Ibbetson | Apr 1st, 2015 | Sport, Sponsorship, Puma, BMW, April Fools, MasterCard, Domino's Pizza, Santander, Capital One, Tesco

April Fools is now firmly established as a brand marketing funfest, with the number of brands getting involved growing every year: today's showing definitely continued that trend. But with so many...


Capital One's Little Legends take centre stage at Wembley
By Matt Kiernan | Mar 31st, 2015 | Experiential marketing, Branded content, Football, Football Sponsorship, Capital One Cup, Wembley Stadium, Capital One Cup Final, Capital One, Capital One Little Legends

On March 1st, Wembley welcomed some very special guests to the 2015 Capital One Cup Final (beyond Messrs Terry, Hazard, Kane and co.) as the showpiece was taken over by Capital One’s Little...


Accenture & the 2015 RBS 6 Nations: The Finer Details
By Grace Murray | Mar 31st, 2015 | Digital marketing, RBS 6 Nations, Social Media, Accenture, Rugby sponsorship, Nick Mallett, Rugby sponsorship consultants, Super Saturday

Well, what a climax to the RBS 6 Nations that was. With Super Saturday comfortably living up to its name, many have questioned whether there has ever been a better day in the history of the...


Bloodmarketing: is Red the new Black?
By Jonathan | Mar 30th, 2015 | Sony, Vitoria, My Blood Is Red And Black, PlayStation, Gaming, Bloodborne

Back in summer 2012, the sponsorship industry witnessed a seminal CSR activation by Hemoba, a Brazilian blood bank and Brazilian football club Vitória, with their 'My Blood is Red & Black'...



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JackIbbetson Djokovic v Nadal is an odd rivalry. Less well defined than the others between the big 4 but probably produces the highest quality tennis.

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GertBox Mara next week so last turn out of the season for @projectclapham #uptheproj

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