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The Globalisation of Rightsholders
By Tom Whiteside | May 21st, 2015 | Manchester City, Tottenham Hotspur, British & Irish Lions, globalisation, Rightsholder Globalisation, Sport Globalisation

The globalisation of sport has entered its next evolution, with geographical boundaries now more blurred than ever and global-local tensions becoming ever more apparent. The movement towards...


Sponsorship Valuation: Standing up for the Sponsors  
By Carsten | May 20th, 2015 | Sponsorship, rightsholder, Sponsors, Sponsorship Measurement, Sponsorship Metrics, Sponsorship Value, Sports Sponsorship Measurement, Measurement

Sponsorship valuation is driven by rightsholders. The simple fact is that they tend to be the ones paying for the analysis, and whoever pays the piper calls the tune. It makes complete sense for...


Synergy named Agency of The Year at BT Sport Industry Awards
By Synergy | May 1st, 2015 | BT Sport Industry Awards, Sport Agency of the Year

Synergy was named Sport Agency of the Year last night at the BT Sport Industry Awards in London, receiving the coveted accolade - the top honour in the UK sports sponsorship industry - in front of...


Sport Sidelined: A Synergy Snapshot of The 2015 General Election
By Rob Guppy | Apr 30th, 2015 | Sponsorship, NFL, community, DCMS, Betting, NBA, Politics, grass roots sport, Women's Sport, General Election 2015, sports funding, Alcohol, HFSS, School Sport, US Sport, Grand National

As Ed Miliband stated, the 2015 General Election is set to be the ‘tightest for a generation’. With policy focus on heavyweight areas, and media attention revolving around the potenti...



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