We use sponsorship to create Synergy. Synergy between insight and action. Synergy between brands and customers. Synergy between marketing disciplines. Synergy between people. All to create one big effect: brand and business value for sponsors.




I wasn’t surprised by Wednesday’s announcement of Procter & Gamble’s TOP sponsorship agreement with the IOC. If you read my August 2009 blog on P&G’s sponsorship deal with the NFL,...
Anyone who knows me will be aware that I like things that pop up in city locations seemingly out of nowhere. The more random and unexpected, the better – elephants, pianos, lions, designer...
Never realised I was such a fan of the common cephalopod mollusc before this week. Turns out I, like half the population and every red-top news editor in the land, love a good octopus - especially...
Having lived in London for eight years and been a keen tennis player for most of my life but never experienced Wimbledon, other than through the BBC’s coverage, I decided I should venture down to...
cjayling: Red faced after first #lacrosse run around since April. Passers by of Regent Park not used to chicks with (cont) http://tl.gd/2ri8cm
1 hour 9 mins ago
cjayling: @BenWilko are you at that wedding too? RT @markxdavies: in Boston, Lincs, for Betfair CFO Stephen Morana's marriage to Lou Cowan
1 hour 10 mins ago
synergytim: 'The restoration of The Colosseum sponsored by...' Step too far? http://bit.ly/9zX7k2
4 hours 29 mins ago
GWoffer: I love @socceram can't wait for the new season! #ff
15 hours 37 mins ago
luciebartlett: Turned 25 and still getting ID'd. Excellent.
17 hours 48 mins ago

