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Great Expectations: The Importance of Experiential Activation and Holistic Brand Campaigns
By James Masters | Oct 16th, 2014 | Sport, Sponsorship, Synergy, Experiential marketing, Public relations, Sponsorship consultants, Brand marketing, Film, Twitter, F1, Advertising, PR, Heineken, Virgin Media, Cinema, Heineken Open Your City, Virgin Media's TV Diner

I was sitting in a half-empty cinema when an attendant called out “Is anyone here from Heineken?”, which was met only by silence and the shaking of heads. “No, nobody?... They should have an...

1 comment

'Switching from one to five sponsors cannot be judged until the Champions Cup is in its third year'
By Synergy | Oct 13th, 2014 | Heineken, Heineken Cup, European Rugby Champions Cup, Brian Moore, Rugby Union sponsorship

'There has been some ill‑informed criticism of the failure to sign all five main [European Rugby Champions Cup] sponsors. Tim Crow of sponsorship experts Synergy is one, if not the leading...


Will Rugby World Cup 2015 Be Rugby’s Perfect Moment?
By Synergy | Sep 30th, 2014 | MasterCard, Rugby World Cup 2015, Brett Gosper IRB, Stephen Jones Sunday Times, Damian Hopley RPA, Rose Beaumont MasterCard

With almost one year to go to Rugby World Cup 2015, Synergy assembled an expert panel, in front of an invited audience in stunning surroundings at the top of The Shard, to discuss and debate key...


Red Bullies? Why Red Bull's Ownership Model has Caused a Stir in German Football
By Chris Coles | Sep 29th, 2014 | Bayern Munich, Red Bull, RB Leipzig, Bundesliga

RasenBallsport Leipzig may translate to ‘lawn ball sport’, but once you factor in their club crest (shown below), stadium (Red Bull Arena), and owners (Red Bull GmbH), it is quickly apparent...



JayT0989 Don't think I've ever been so nervous for an email, come on #rugbyworldcuptickets

1 hour 46 mins ago

SynergyCarsten Ha! One of the greatest moments in #sponsorship history trumped and you didn't even know about it (via @cannonjw:

2 hours 33 mins ago

colesy86 On the way to a 2&1 defeat v yours truly. Shooter 5-2 Gilmore.

11 hours 24 mins ago

synergytim Interesting test of Neymar's influence: will he sway the Brazilian election? HT @GuiGuimaraes #Neymarketing

12 hours 53 mins ago

LewisDavey1 Chris Ashton now rolling with #SwanDive in all areas of the pitch it seems #MUNvSAR

12 hours 55 mins ago


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