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Be Cool, Be First: Does the Quest for Original Activation Concepts Come at the Expense of What’s Right for the Brand?
By Matt Kiernan | Aug 27th, 2015 | Real Time, sponsorship activation, Wearable tech, Internet of Everything, 3D Scanning, 3D Printing, Wearable Technology, Coca-Cola EKOCYCLE, Optus Clever Buoy, Monty's Magical Toy Machine, VB Cricket Watch

All marketers are seeking that ‘first’, that innovative use of technology that is going to garner awards and make their brand, their agency, or themselves famous. In this quest for originality,...


Rightsholders’ Sponsorship Proposals: Counting What Counts
By Chris Pinner | Aug 27th, 2015 | Rights Holders, Future of Sponsorship, Sponsorship Measurement, Sponsorship Value, Sports Sponsorship Measurement, brand sponsorship, Measurement, sponsorship contracts, rights, Rightsholder Proposal

As everyone who works client-side in sponsorship knows, rightsholders’ sponsorship proposals tend to be very generic; all about the same old rights and outputs, rather than ideas and outcomes. As...


Moving Social Media Measurement in Sponsorship from Vanity to Value
By Chris Pinner | Jul 14th, 2015 | Sponsorship, Digital marketing, Sponsorship consultants, Social Media, Digital, Social Era of Sponsorship, social sponsorship, social, Digital Innovation, Sponsorship Measurement, Sponsorship Value, Sports Sponsorship Measurement, Sports Sponsorship Effectiveness, Measurement

Closing the Telegraph’s Business of Sport article on ‘The importance of social media in sport’, Synergy CEO Tim Crow says rightsholders “need to focus less on selling price and impressions...


Valuing Rugby World Cup 2015 Sponsorship: A 5-Step Guide to Sponsorship Event Measurement
By Chris Pinner | Jul 14th, 2015 | Sponsorship, Rugby, Heineken, Rugby World Cup, Rugby sponsorship, Rugby World Cup 2015, Sponsorship Measurement, Sponsorship Evaluation, Sponsorship Metrics, Sponsorship Value, Sports Sponsorship Measurement, Sports Sponsorship Effectiveness, Measurement, Rugby sponsorship consultants

It's not long now until Rugby World Cup 2015 kicks-off and sponsors start to see a significant return on investment... …at least that's what they hope. If you already know whether their...



GertBox at this stage, i'd warmly welcome Jon Walters with a ticker-tape reception #THFC

25 mins 43 secs ago

tomglad Challenge for Fujitsu to extract value from #RWC2015 #sponsorship @ChrisPinner's blog could be just what they need

1 hour 21 mins ago

stevelspencer RT @PaulMorganrugby: Proud to play a part in our new campaign with @AvivaUK to bring new fans to #AvivaPrem - free ticket details here - ht…

1 hour 52 mins ago

SynergyCarsten The new Synopsis is out featuring some of our pieces published in @sbjsbd, @CityAM and @PaddockMagazine:

2 hours 36 mins ago

synergytim Wouldn't it be great if #sponsorship proposals focused on what really matters to brands?

4 hours 38 mins ago


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