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How Sponsorship is Joining the Digital Age
By CharlieP | Apr 23rd, 2015 | Sponsorship, Sponsorship consultants, Golf sponsorship, BMW, Golf, Ryder Cup, Ryder Cup sponsorship, press clipping, #DriveYourTeam

The 2014 Ryder Cup was BMW’s most successful social media campaign for a sporting event, with 11,000 website visits and 500 product leads. Marketing Week features Synergy’s #DriveYourTeam...


A Synergy Blog presented by Microassets Ltd*
By Carsten | Apr 20th, 2015 | Sponsorship, Brand marketing, FedEx, PwC, Basketball, American sport, Future of Sponsorship, Bud Light, Sprite, brand sponsorship, kia, lexus, duracell

*Microassets Ltd. is the world-leading provider of small 'features' within a bigger sponsorship asset, including content, giveaways, challenges, stats and in-game moments than can be sold to a...


Synergy's 2015 April Fools & The Best of The Rest
By Jack Ibbetson | Apr 1st, 2015 | Sport, Sponsorship, Puma, BMW, April Fools, MasterCard, Domino's Pizza, Santander, Capital One, Tesco

April Fools is now firmly established as a brand marketing funfest, with the number of brands getting involved growing every year: today's showing definitely continued that trend. But with so many...


Capital One's Little Legends take centre stage at Wembley
By Matt Kiernan | Mar 31st, 2015 | Experiential marketing, Branded content, Football, Football Sponsorship, Capital One Cup, Wembley Stadium, Capital One Cup Final, Capital One, Capital One Little Legends

On March 1st, Wembley welcomed some very special guests to the 2015 Capital One Cup Final (beyond Messrs Terry, Hazard, Kane and co.) as the showpiece was taken over by Capital One’s Little...



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JayT0989 Now kids, don't go sprinting. It's bad for you!

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