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MARTINI brings style back to racing for the Spanish Grand Prix
By Will Mitchell | May 29th, 2015 | Sport, Sponsorship, Synergy, Formula 1, PR, Innovation, MARTINI, Bar Refaeli, Cate Underwood, Spanish Grand Prix, F1 sponsorship, F1 sponsorship consultants, Albert Adria, Giuseppe Gallo, Gianfranco Spad, Susie Wolff

Mercedes driver Nico Rosberg may have ruled on the track at this season’s Spanish Grand Prix, but there’s no doubt who reigned supreme away from the Circuit de Catalunya - MARTINI brought style...


Football365: Has football embraced the year-round calendar?
By Chris Coles | May 27th, 2015 | Premier League, Football, Asia, Pre-season tours

For many football fans, the 2014-15 Premier League season was a fairly unremarkable one, with Chelsea crowned champions with three matches to spare. With the action now over, some players will...


The Globalisation of Rightsholders
By Tom Whiteside | May 21st, 2015 | Manchester City, Tottenham Hotspur, British & Irish Lions, globalisation, Rightsholder Globalisation, Sport Globalisation

The globalisation of sport has entered its next evolution, with geographical boundaries now more blurred than ever and global-local tensions becoming ever more apparent. The movement towards...


Sponsorship Valuation: Standing up for the Sponsors  
By Carsten | May 20th, 2015 | Sponsorship, rightsholder, Sponsors, Sponsorship Measurement, Sponsorship Metrics, Sponsorship Value, Sports Sponsorship Measurement, Measurement

Sponsorship valuation is driven by rightsholders. The simple fact is that they tend to be the ones paying for the analysis, and whoever pays the piper calls the tune. It makes complete sense for...



synergytim @araincock cashed out after 10 mins!

1 hour 18 mins ago

araincock @synergytim How is your Bath by 15 bet looking?.

3 hours 54 mins ago

araincock All set. Should be a belter. Bath by 3 for me. #AvivaPremFinal

4 hours 32 mins ago

stevelspencer Here come the teams! #AvivaPremFinal

4 hours 42 mins ago

synergytim RT @FA: Emirates and The FA announce that the airline will become lead partner of The #FACup, to be known as The Emirates FA Cup, from next…

6 hours 19 mins ago


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