Our purpose is to make our clients successful by creating the world’s most innovative and effective sponsorships.

Sponsorhip Experts @ Engine
Email usSign up to our newsletter
View our Youtube channel
Follow Us on TwitterConnect on LinkedIn


Now, New & Next 2015
By Jonathan | Jan 30th, 2015 | Sponsorship, Synergy, Film sponsorship, Innovation, Engine, Consultancy, NowNewNext, eSport, insights

From one of marketing’s Dark Arts to sometime cornerstone of brand activity, sponsorship has changed a great deal over the past three decades for Synergy. We’re seeing more br...


IG at Big Game 7
By Fiona W | Jan 29th, 2015 | Harlequins, IG, Big Game

Launched in 2008, the annual Big Game fixture, which sees Harlequins move their post-Christmas Premiership home game to Twickenham Stadium, unofficially acted as the launch of IG’s sponsorship of...


"If you get it right it creates that indefinable Olympic brand magic"
By Synergy | Jan 29th, 2015 | Olympic sponsorship, Rio 2016 Olympics, Bradesco Rio 2016, Rio 2016 Olympic Torch Relay, Coca-Cola Olympic Torch Relay, Nissan Rio 2016, Bradesco sponsorship, Nissan sponsorship, Renato Ciuchini Rio 2016

With the sponsors for Rio 2016's Olympic Torch Relay about to be unveiled, Tim Crow talks to Bloomberg about the Torch as a marketing asset and the brand activation strategies likely to be seen in...


Sponsorship Valuation: 4 Challenges Facing the Industry Today
By Chris Pinner | Jan 28th, 2015 | Sponsorship Measurement, Sponsorship Value, Sports Sponsorship Measurement, Sports Sponsorship Effectiveness

It’s 8am. Coffee in hand, a CMO commences her Monday morning inbox clear-out when an enthused Head of Marketing Strategy appears, asking for a budget boost to accommodate a new sponsorship...



JackIbbetson Novak and Stan into a 5th. Who would have thought it?! #AusOpen

2 hours 15 mins ago

JackIbbetson Congrats to @jordannejoyce92 and her doubles partner Yui Kamiji! #MarathonMatch

2 hours 59 mins ago

stevelspencer Maybe Christian Wade is on the Saxons bench behind Ashton & Yarde because he may be needed v Wales next week? If not, then baffling decision

5 hours 24 mins ago

synergytim RT @EuropeanTour: Starting to think @ProTracer was invented to show @McIlroyRory's ball flight.

5 hours 27 mins ago

stevelspencer Why is there a story on the front pages about Andy Murray's fiancée swearing whilst watching his match? Get a grip.

5 hours 43 mins ago


How To Find Us

Engine Group Office
60 Great Portland Street
Tel: +44 (0) 203 128 6800
Fax: +44 (0) 203 128 6837

 Find us on Google maps