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Was Rugby League's World Club Series a missed sponsorship opportunity?
By James Thompson | Feb 27th, 2015 | Guinness, IG, Rugby League, World Club Series, World Club Challenge, First Utility, AFEX, Marriott Hotels, South Sydney Rabbitohs, St Helens, Super League, NRL

The weekend of 20th – 22nd February 2015 marked the beginning of the inaugural Rugby League World Club Series that saw the expansion of the previous World Club Challenge, where the reigning Super...


More money, more problems?
By Rob Guppy | Feb 27th, 2015 | Premier League, Sky, Sky Sports, Shirt sponsorship, Football Sponsorship, fans, The FA, protest marketing, FA Cup

Earlier this month, the rights to broadcast the Premier League in the UK from 2016 to 2019 were sold for a combined £5.13 billion. At over £2 billion more than the equivalent package from 2013 to...


The arrival of Rugby’s Greatest Championship
By Jack Ibbetson | Feb 27th, 2015 | Rugby, RBS 6 Nations

The 2015 RBS 6 Nations kicked off in style at the end of January with the annual media launch event held at the prestigious Hurlingham Club in South West London. Over 200 media from around the...


ESports: It's in the Game
By Christian Baker | Feb 26th, 2015 | Olympics, Coca-Cola, Fifa World Cup, Consultancy, NowNewNext, eSports, American Express, Amazon

Banana, Fenrir and ppd. No, that’s not a profound spellcheck error, but actually three superstar players who, as part of separate teams, competed for $10.1m in prize funds at a single tournament...



GertBox On the back of a Cup Final defeat, I should be heading to WHL pretty desolate but I'm far from it. #PositiveaboutPoch

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colesy86 RT @RobbieBalfour: Enjoyed this... A unique take on the 'skip-able' @YouTube ad format #contentmarketing

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RobinaCharlotte RT @ProteinWorld: Follow & retweet to win a huge @NutribulletUK & @Proteinworld giveaway! Winner announced next week😄

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synergytim #Tokyo2020 coming good on its brand powerhouse bid promise to IOC: See my analysis pre-bid:

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