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The Lomu Effect: How one man changed rugby union
By Steve Spencer | Nov 26th, 2015 | All Blacks, rugby union, Jonah Lomu

On Wednesday 18th November, as we awoke to the news that All Blacks great Jonah Lomu had passed away, the first tribute I saw posted on Facebook was from my mum. She is not the slightest bit...


Full Stream Ahead: How Yahoo's Partnership With The NFL Is An Opportunity For Sponsors
By James Thompson | Nov 23rd, 2015 | NFL, Wembley, Yahoo, Jacksonville Jaguars, Buffalo Bills, CBS Sports, Fox Sports. Regent Street

While Jacksonville Jaguars’ 34-31 victory over the Buffalo Bills at Wembley Stadium in late October belied fans' modest expectations of a drab affair from two of the NFL's smaller teams, the...


Sport United: How Fans Come Together When It Matters
By James Masters | Nov 18th, 2015 | Rugby, Football, Wembley, Cricket, Paris, England, Rugby World Cup, All Blacks, Rugby League, lomu, rugby union, phillip hughes, France, Danny Jones, JustGiving, Pienaar, Nelson Mandela, Rugby World Cup 1995, #putoutyourbats, Keighly Cougars, Bradford Bulls, North Wales Crusaders

View image |   Last night was no ordinary football match between England and France. Wembley Stadium, her arch lit in the Tricolour, echoed with the stirring soun...


Breaking the Model
By Carsten | Nov 6th, 2015 | Sponsorship, NFL, NBA, MLB, Sports Marketing, Broadcast, U.S.

Sports marketing was invented in the US at a time when broadcast TV was most definitely king.  The problem is that shifts in audience behavior and technology have made the media environment much...



JRSaker RT @ChristianBaker0: Slam dunk. 🌕🏀

4 hours 30 mins ago

CharlotteRoseEl Lovely dinner at the Old Royal Navy College #Greenwich 🇬🇧 ⚓️ @ Old Royal Naval College Greenwich

4 hours 47 mins ago

synergytim QED: UK tennis participation fell in the year after Murray won Wimbledon.

5 hours 40 mins ago

JackIbbetson The term 'lifetime contract' feels a bit much...

11 hours 53 mins ago

JackIbbetson RT @WilsonTennis: Today we are happy to announce that @keinishikori has signed a lifetime contract with Wilson Tennis. #WilsonForLife http…

11 hours 56 mins ago


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