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Getting Rights Right
By Chris Pinner | Oct 29th, 2014 | Sponsorship Measurement, Sponsorship Metrics, Sponsorship Value, Sports Sponsorship Measurement, Sports Sponsorship Effectiveness

Rightsholders typically offer brands a sponsorship package – an off-the-shelf bundle of property rights to use as part of an activation programme. Brands must then choose, and use, these assets in...


'The quality of World Cup sponsorship activation was very high'
By Synergy | Oct 29th, 2014 | Neymarketing, SynergyLIVE, adidas Brazuca, Panini #gotgotneed, Coca-Cola Trophy Tour

In a wide ranging interview with Sporto magazine, Synergy CEO Tim Crow picks his favourite 2014 FIFA World Cup sponsorship activations, reveals his views on the key ingredients of successful content...


The Portfolio Puzzle
By Chris Pinner | Oct 27th, 2014 | Barclays Cycle Hire Scheme, Tennis, Barclays ATP World Tour Finals, Sponsorship Evaluation, Sponsorship Metrics, Sponsorship Value, Sports Sponsorship Measurement, Sports Sponsorship Effectiveness, portfolio

As tennis’ top 8 prepare to close out the year at the Barclays ATP World Tour Finals in November, Djokovic, Nadal and the like will almost certainly review what went well (and what didn’t) in...


Great Expectations: The Importance of Experiential Activation and Holistic Brand Campaigns
By James Masters | Oct 16th, 2014 | Sport, Sponsorship, Synergy, Experiential marketing, Public relations, Sponsorship consultants, Brand marketing, Film, Twitter, F1, Advertising, PR, Heineken, Virgin Media, Cinema, Heineken Open Your City, Virgin Media's TV Diner

I was sitting in a half-empty cinema when an attendant called out “Is anyone here from Heineken?”, which was met only by silence and the shaking of heads. “No, nobody?... They should have an...

1 comment


yonnex101 RT @TheSpoilist: EXCLUSIVE: Document reveals #TerminatorGenisys creative process

53 mins 30 secs ago

PRMitton Did someone say Halloween?

2 hours 20 mins ago

synergytim RT @draganperendija: Discussing #WorldCup2014 #sponsorship #Neymarketing #innovation w/ @synergytim

2 hours 40 mins ago

CharlotteRoseEl RT @BenRothenberg: Murray signs the camera and then writes "Bad Year!" on the lens. Legendary stuff. Andy Murray: sticking it to the haters…

18 hours, 1 min ago

colesy86 >> Top creative work from @Honda feat their Civic & Type-R. Well spotted @CharlotteRoseEl

18 hours 6 mins ago


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