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Great Expectations: The Importance of Experiential Activation and Holistic Brand Campaigns
By James Masters | Oct 16th, 2014 | Sport, Sponsorship, Synergy, Experiential marketing, Public relations, Sponsorship consultants, Brand marketing, Film, Twitter, F1, Advertising, PR, Heineken, Virgin Media, Cinema, Heineken Open Your City, Virgin Media's TV Diner

I was sitting in a half-empty cinema when an attendant called out “Is anyone here from Heineken?”, which was met only by silence and the shaking of heads. “No, nobody?... They should have an...


'Switching from one to five sponsors cannot be judged until the Champions Cup is in its third year'
By Synergy | Oct 13th, 2014 | Heineken, Heineken Cup, European Rugby Champions Cup, Brian Moore, Rugby Union sponsorship

'There has been some ill‑informed criticism of the failure to sign all five main [European Rugby Champions Cup] sponsors. Tim Crow of sponsorship experts Synergy is one, if not the leading...


Will Rugby World Cup 2015 Be Rugby’s Perfect Moment?
By Synergy | Sep 30th, 2014 | MasterCard, Rugby World Cup 2015, Brett Gosper IRB, Stephen Jones Sunday Times, Damian Hopley RPA, Rose Beaumont MasterCard

With almost one year to go to Rugby World Cup 2015, Synergy assembled an expert panel, in front of an invited audience in stunning surroundings at the top of The Shard, to discuss and debate key...


Red Bullies? Why Red Bull's Ownership Model has Caused a Stir in German Football
By Chris Coles | Sep 29th, 2014 | Bayern Munich, Red Bull, RB Leipzig, Bundesliga

RasenBallsport Leipzig may translate to ‘lawn ball sport’, but once you factor in their club crest (shown below), stadium (Red Bull Arena), and owners (Red Bull GmbH), it is quickly apparent...



colesy86 Interesting to see what #UberDojoSurprise is all about... Fair bit of buzz about a free night out.

1 hour 54 mins ago

PRMitton “@ChristianBaker0: #UberDojoSurprise” What he said

2 hours 3 mins ago

LewisDavey1 Lookin 4ward 2 Brussels dis week wiv my m8 @RGUP9 🚅🚅🚅 ⚽️⚽️⚽️🍺🍺🍺

12 hours 20 mins ago

JayT0989 Could not get a more Scouse welcome than the staff at Nandos advising us to steal a knife if we needed one for our takeaway.

13 hours 27 mins ago

LewisDavey1 What Quinn just did was worse than any crime Brody ever committed #Homeland

13 hours 33 mins ago


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