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What Can UK Sponsors Learn From US Sports and a Physicist and Astronomer?
By Chris Pinner | Dec 1st, 2015 | Sport, Synergy, Brand marketing, NFL, NBA, Advertising, American sport, US Sport, sports data

Synergy’s recent launch in the US got me wondering whether sports marketers closer to home could learn from America’s love for stats. My search for an answer unveiled some unexpected sources of...


The Lomu Effect: How one man changed rugby union
By Steve Spencer | Nov 26th, 2015 | All Blacks, rugby union, Jonah Lomu

On Wednesday 18th November, as we awoke to the news that All Blacks great Jonah Lomu had passed away, the first tribute I saw posted on Facebook was from my mum. She is not the slightest bit...


Full Stream Ahead: How Yahoo's Partnership With The NFL Is An Opportunity For Sponsors
By James Thompson | Nov 23rd, 2015 | NFL, Wembley, Yahoo, Jacksonville Jaguars, Buffalo Bills, CBS Sports, Fox Sports. Regent Street

While Jacksonville Jaguars’ 34-31 victory over the Buffalo Bills at Wembley Stadium in late October belied fans' modest expectations of a drab affair from two of the NFL's smaller teams, the...


Sport United: How Fans Come Together When It Matters
By James Masters | Nov 18th, 2015 | Rugby, Football, Wembley, Cricket, Paris, England, Rugby World Cup, All Blacks, Rugby League, lomu, rugby union, phillip hughes, France, Danny Jones, JustGiving, Pienaar, Nelson Mandela, Rugby World Cup 1995, #putoutyourbats, Keighly Cougars, Bradford Bulls, North Wales Crusaders

View image |   Last night was no ordinary football match between England and France. Wembley Stadium, her arch lit in the Tricolour, echoed with the stirring soun...



ChrisPinner RT @ianprior: Osbourne's 29% increase for already lavishly funded UK Sport Olympic programme masks 20% cut to core DCMS budget that will hi…

3 hours 9 mins ago

ConranWheels :O

4 hours, 1 min ago

synergytim New on the Synergy blog. @ChrisPinner on how a US physicist/astronomer can help brands win in #sponsorship

4 hours 47 mins ago

ConranWheels #KobeBryant

5 hours 43 mins ago

shappers21 RT @TelegraphRugby: Eddie Jones starts work with England today - here's @MickClearyTel on his 7 top priorities http…

6 hours 7 mins ago


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