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Marketing to Mom: P&G opens up new Olympic white space

By Tim | Jul 30th, 2010 | London 2012, Olympic sponsorship, London 2012 sponsorship, IOC, P&G, TOP, Thanks Mom, Marketing to women, Proud Sponsor of Mom

I wasn’t surprised by Wednesday’s announcement of Procter & Gamble’s TOP sponsorship agreement with the IOC. If you read my August 2009 blog on P&G’s sponsorship deal with the NFL,...

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Anyone for ping pong?

By Stephanie | Jul 29th, 2010 | London 2012, Sponsorship, Ping, Table Tennis, English Table Tennis Association, PR, Pop-up sport

Anyone who knows me will be aware that I like things that pop up in city locations seemingly out of nowhere. The more random and unexpected, the better – elephants, pianos, lions, designer...

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The true (English) star of this year's World Cup

By Stephanie | Jul 9th, 2010 | Public relations, Football, Twitter, World Cup 2010

Never realised I was such a fan of the common cephalopod mollusc before this week. Turns out I, like half the population and every red-top news editor in the land, love a good octopus - especially...

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Game, set and Wimbledon

By Lydia | Jun 30th, 2010 | Sponsorship, Experiential marketing, Ambush marketing

Having lived in London for eight years and been a keen tennis player for most of my life but never experienced Wimbledon, other than through the BBC’s coverage, I decided I should venture down to...

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