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Sponsorship Deals: Picking the Right Partner
By Chris Pinner | May 24th, 2016 | Nike, FC Barcelona, Sponsorship Measurement, Sponsorship Evaluation, Sports Sponsorship Measurement, FC Barcelona sponsorship

FC Barcelona and Nike look like they couldn’t be happier together, having signed a new deal reportedly worth £120m p.a. and therefore breaking adidas and Manchester United’s previous £75m p.a....


Why Chelsea splitting with Adidas makes financial sense
By Synergy | May 18th, 2016 | Nike, Chelsea, Football Sponsorship, Adidas

Synergy CSO Carsten Thode, writing in City AM, looks at the implications of Chelsea parting company with Adidas and predicts that Nike will step in to replace them. Click here for the article.


Opportunity knocks for brands in women's sport
By Synergy | May 16th, 2016 | Women's Sport, SSE Women's FA Cup, Women's sport sponsorship

Ahead of the SSE Women's FA Cup Final, The Drum covers Synergy's #ThisGirlDoes panel event looking at the opportunities for brands in women's sport, featuring interviews with Colin Banks of SSE,...


Making the Most of the eSports Opportunity
By Robin O | May 16th, 2016 | Sponsorship, Gaming, eSports, Twitch, Telegraph, Business of Sport

[caption id="attachment_24664" align="aligncenter" width="554"] From left to right: James Dean from ESL UK, Jonathan Hall from Gfinity & Chris Mead from Twitch[/caption] This year’s The...



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